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Performance Marketing & Acquisition
Paid Search & Performance Marketing

Search Engine Marketing (SEM / PPC)

Google Ads, Performance Max, Keyword Bidding & ROAS

Capture buyers at the exact moment they search for your products or services. Our SEM / PPC management constructs laser-focused Google Search, Performance Max, Display, and Shopping campaigns optimized around strict Target CPA and Target ROAS goals, ensuring every ad dollar yields measurable revenue.

Service SnapshotPerformance Level
Primary Objective
Leads, Immediate Sales, Conversions
Key Metric / Output
Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate
Execution Timeframe
7-Day Campaign Setup & Daily Optimization
Target Impact
Average 4.2x ROAS & -35% Lower Cost Per Lead
Granular Capabilities Breakdown

End-to-End Sub-Services Included

Every phase of this service is executed systematically to eliminate gaps and build long-term competitive advantage.

Sub-Service 01

Google Ads Strategy & Structure

Granular campaign builds tailored for high search intent.

Core Tactical Deliverables:
Single Keyword Ad Groups (SKAGs) & intent-focused campaign structures
Performance Max (PMax) asset group optimization
Google Shopping product feed optimization & Merchant Center setup
Local Call-Only and Search ad campaigns
Sub-Service 02

Keyword Bidding Strategies

Maximizing return through algorithmic and manual bid control.

Core Tactical Deliverables:
Target CPA & Target ROAS Smart Bidding strategies
Negative keyword mining & search query isolation
Competitor keyword conquesting & brand protection
Dayparting & location bid adjustments
Sub-Service 03

Ad Copywriting & Extensions

Ads that stand out and earn high Quality Scores.

Core Tactical Deliverables:
Responsive Search Ads (RSA) with headline matrix testing
Sitelink, callout, structured snippet, and location extensions
High Quality Score optimization (10/10 target)
A/B ad copy testing routines
Sub-Service 04

Bing / Microsoft Advertising

Extending reach to desktop enterprise searchers.

Core Tactical Deliverables:
Importing & customizing Google Ads campaigns into Microsoft Advertising
LinkedIn profile targeting integration in Bing Ads
B2B decision-maker reach on Copilot/Bing
Cross-network ad budget allocation
Target Audience & Ideal Fit

Who Benefits Most From This Service?

Businesses requiring instant, predictable lead volume and e-commerce stores scaling revenue.

Expected Outcome
Average 4.2x ROAS & -35% Lower Cost Per Lead

Measured and reported transparently every month.

Execution Process

Our 4-Step Strategic Roadmap

How we take your project from initial setup to sustained performance.

01Phase 1

Keyword & Competitor Audit

Uncover high-intent commercial keywords and competitor ad angles.

02Phase 2

Campaign Build & Tracking

Set up campaign structures, negative keywords, and GA4 conversion events.

03Phase 3

Ad Copy & Extensions

Write persuasive RSA headlines and configure rich ad extensions.

04Phase 4

Bid & ROAS Optimization

Adjust bid strategies daily based on conversion data and cost per lead.

Tangible Artifacts

What You Will Receive (Deliverables)

Custom Campaign Architecture Blueprint
High-Converting Responsive Search Ads & Extensions Deck
Google Merchant Center Feed Optimization
Server-Side Conversion Tracking & GA4 Revenue Attribution
Weekly Bid Management & Monthly Performance Reports
Questions & Answers

Frequently Asked Questions

How much ad budget do I need to start?

We recommend a minimum ad spend of $1,000–$3,000/month to gather statistical data and optimize bidding algorithms effectively.

What is Performance Max (PMax)?

Performance Max is Google's AI campaign type that places ads across Search, YouTube, Display, Discover, Gmail, and Maps from a single asset pool.

Direct Service Request

Request Search Engine Marketing (SEM / PPC)

Fill out this quick form to receive a tailored proposal and timeline from Dipak Paneru within 24 hours.

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